Small Business Forecasting and Budgeting Tips

To most people, the word “budget” elicits thoughts and feelings of being limited. It means curtailing impulse spending, drawing out payments over time, and being realistic with income. Business budgeting incites similar feelings. It means taking minimal risks with the business and sacrificing short-term gains for long-term

Read more

What Is Reputation Management?

Reputation management is a relatively new area within marketing.  In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management. Unlike public relations workers before the internet came along, today’s reputation managers

Read more

Marketing by the Numbers

Do you know if your marketing efforts are paying off? More importantly, do you know which marketing campaigns and channels are profitable and which are losing money?  Marketing is one of the toughest areas to calculate return on investment, and one of the reasons is because customers

Read more

Being Grateful

With holidays approaching, this is the perfect time of year to take a moment and reflect on all of the things we are grateful for.  Being grateful may sound a bit trite, but it’s also the number one, hands down, fastest way to bring more positivity and

Read more

Defining Blockchain

Blockchain is a term that has been bantered about quite a bit when referring to the future of accounting technology. While its impacts are primarily long term in nature, let’s take a brief look to see what everyone is talking about. Blockchain is a technology that can

Read more